Balance Plus
Balance+ Experience
The Balance+ platform is a solution, which allows inserting dynamically targeted and interactive USSD texts (USSD tails) in the response message to the USSD balance check service request.
As of today, the USSD balance inquiry considered as one of the highest source of transactions between customers and mobile operators.
With this high number of transactions and interaction with the customers it forms a high protentional of increasing revenue for the mobile operator by using it as promotional channel .
By our experience of implementing this solution in mobile operator the adoption rate can be up to 4% from total transactions if it’s utilized correctly.
Features
Targeting
Customizable targeting (List, Data user, Balance, Location, Gender, Time, etc.)
Interactive
Interactive USSD tails allow the user to activate the services directly.
Integration
API to integrate with 3rd parties' systems for notifications.
Management
Easy Management through Web to create, lunch, stop, edit, report campaigns.
Control
Blacklist & whitelist Control.
Internal Use
Usable for operator core products.
Key Metrics of Balance Plus
By our experience of implementing this solution in mobile operator
7%
Adoption rate of total transactions
+25.000
Transactions per customer
40%
More increase in revenue from Balance Plus